It is the most recognized brand in the world of motorcycles. Many lovers of two wheels long to have in their garage a copy of a historical vehicle that this month celebrates 110 years of history: a Harley-Davidson .
William Harley and Arthur Davidson founded the company in 1903 in Milwaukee (United States). In the first year of the company's life, they managed to manufacture 3 motorcycles, but their innovative technology and distinctive design meant that in 2014 more than 16,000 Harleys rolled on North American asphalt .
The brand grew in sales and worldwide popularity as it supplied the US military in both World Wars. In the 50s and 60s they began to be mythologized , associated with the image of Hollywood stars. The bad boy stereotype projected by the bikers ended up hurting them, although a few years later they managed to regain the elevated status of the middle of the century .
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It is the most recognized brand in the world of motorcycles. Many lovers of two wheels long to have in their garage a copy of a historical vehicle that this month celebrates 110 years of history: a Harley-Davidson .
William Harley and Arthur Davidson founded the company in 1903 in Milwaukee (United States). In the first year of the company's life, they managed to manufacture 3 motorcycles, but their innovative technology and distinctive design meant that in 2014 more than 16,000 Harleys rolled on North American asphalt .
In 2012 the company had a turnover of 3,500 million dollars from the sale of motorcycles
The brand grew in sales and worldwide popularity as it supplied the US military in both World Wars. In the 50s and 60s they began to be mythologized , associated with the image of Hollywood stars. The bad boy stereotype projected by the bikers ended up hurting them, although a few years later they managed to regain the elevated status of the middle of the century .
Harley-Davidson
First Harley Davidson model to hit the market.
Source: Wikimedia Commons.
Harley-Davidson in figures
It is difficult to predict how many Harley-Davidsons there are in the world. Last year 235,000 units were sold around the globe (1,800 in Spain), which represented a turnover of 3,500 million dollars . The sale of marketing items, such as jackets and badges, brought in an additional $ 1 billion .
One of the secrets of Harley-Davidson's success is its loyal legion of fans . The brand created an official biker club in 1983, known as HOG (Harley Owner Group). At present it has almost a million and a half members from all over the world who hold rallies to ride their motorcycles. The last one held in Madrid, last May, brought together more than 1,000 copies of this legendary brand.
Another of its secrets is the wide variety of models . Currently 30 different ones are manufactured , reaching the cost of more than 56,000 dollars for the highest range. Furthermore, the company has always been an example of technological evolution . In 2001 they presented the V-ROD model, the first motorcycle with electronic gasoline injection and water cooling, which can reach 160 kilometers per hour in just over 8 seconds.
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